HOLLYWOOD GOLDEN LION ANIMATION
Our Technology
We Established I0 Virtual Studios In China
1.2 VR, AR and MR
(1) VR (Virtual Reality): The combination of virtual and display. VR is a computer simulation system that can create and experience virtual worlds. It creates a perfectly immersive 100% virtual world through sensor input. The multi-sensory and interactive nature of VR technology makes it popular with many people.
(2) AR (Augmented Reality): AR technology enables a skillful fusion of virtual information and the real world. The two types of information complement each other, thereby enabling an “enhancement” of the real world. Virtual images take reality as the main body and are superimposed. It uses multimedia, three-dimensional modeling, real-time tracking, intelligent interaction, and other technical means.
(3) MR (Mixed Reality): This technology presents an information loop of interactive feedback between the real world, the virtual world, and the user. Presenting virtual scene information in the reality scene contributes to enhancing the realism of the user experience. Simply put, MR is a new visual environment after the fusion of real and virtual worlds.
With the development of the entertainment industry, more and more TV and online programs start to use virtual studio technology on a large scale. The emergence of VR technology has made the audience refreshed. “LED display+XR technology” is gradually changing the traditional way of film and television production. We will discuss how to create a perfect XR cinematographyl solution from four aspects in this article. Including, the overview of XR technology film and television shooting, the advantages of LED virtual studio, the three-dimensional space of LED display, and the case appreciation.
1. LED Virtual Studio Overview
Forbes had predicted in 2019 that the XR market will grow eightfold in the next two years. And the market size will exceed $209 billion by 2022. Why is XR so hot recently? A direct reason is the rapidly growing online live streaming industry. The rise of the live broadcast industry provides good soil for its development.
The continuous breakthrough of XR technical bottlenecks produces revolutionary application experience upgrades. Both XR technology virtual engine and LED large-screen display technology are not only at the technical research level but further integrated into our life scenes.
1.1 What is XR technology?
XR (Extended Reality) is a general term, including AR, VR, MR, and other levels. It aims to achieve the integration and transformation from the real environment to the virtual environment. At present, XR is the mainstream of the virtual studio industry.
It has a special meaning in the production of film and television, radio, and live entertainment. In content production, it is referred to as a workflow that includes LED display screens, camera tracking systems, and powerful graphics engines. VR filming is a production method that places performers in a virtual world in real-time.
The most notable feature of this shooting method is that it does not require green screens and post-production processes.